Video Of The Day: OK GO - "I Won't Let You Down

Every time OK Go releases a new video, it's a "drop what you're doing" moment that finds you spending 15 minutes watching and rewatching the video to figure out how the heck it was done. "I Won't Let You Down" was released today, and is even more game-changing than their previous efforts. I had my doubts about the end graphics/umbrella choreography, but sure enough, it seems like they went over the top with ambition (as is the OK Go way) and did it all live. Thankfully, Petapixel did an in-depth article on the behind-the-scenes of the video. Still, so many questions!